Alan Watts Org
Curation
Content Strategy
Copywriting
Partnerships
To help the Alan Watts Organization preserve the teachings of the influential late philosopher, we turned to social media to a new generation of seekers. We launched the @alanwattsorg channel on Instagram.
Creating a hub where both loyal fans of Alan Watts and new spiritual seekers could convene proved to be essential. The developed strategy included personal anecdotes, archival footage and other culturally influential peers, offering insight into the life and work of Alan Watts.
Artist partnerships and curated contemporary visual interpretations also helped contextualize Watts’ wisdom for today’s audience. In this way, we were able to authentically highlight his teachings while also weaving in culturally-relevant themes. Within the first 15 months of launch, the channel grew to a highly engaged global audience of over 100K followers.
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Kenshō studio offers creative services to culture-makers, across art, music, film and philanthropy.
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