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AllSwell
As a lover of the hand-written word with a passion for all things analog, AllSwell was a natural collaborative fit. The mission of AllSwell is to help “wake people up to the fact that their life is a creative act” by offering journaling workshops and analog tools including notebooks and creative prompt decks.
For AllSwell, the focus was to revamp the art direction and language for social media, to better reflect the brand’s elevated aesthetic, and to connect more authentically with its audience. After a deep dive into AllSwell’s story and mission, a unique strategy was crafted that combined the brand’s literary and nature inspirations with its dedicated practice of putting pen to paper.
