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The Wild Unknown

The Wild Unknown, created by artist Kim Krans, offers a range of products at the intersection of art and spirituality: tarot decks, animal spirit cards, archetypes, children’s books and a graphic memoir.

The goal was to develop a new digital strategy for the influential social channel @the_wild_unknown, that would be both sustainable in its cadence and reflective of the brand’s evolution. An editorial calendar was created with key content themes, highlighting The Wild Unknown products as well as further exploring its overarching themes (nature, psychology, spirituality). We also engaged the audience in new ways by offering Live Readings and aligned partnerships.