l’Arsenale
For the branding, it was important to create a visual identity that could reflect the institution's various cultural offerings. A multi-disciplinary logo was created, highlighting the core mission of L’Arsenale: Art (Ars in Latin).
To differentiate the various categories, a selection of colors was developed: red for the theater, blue for the school, yellow for the music and book publishing, and green for the space rental. The typography also honored the ancient cultural heritage, with a classic Italian font (Bodoni).